NOVEMBER 29 EDITOR'S PICK    SKIN CARE   

Editor’s Pick for November: Shu Uemura Cleansing Oil

Shu Uemura Cleansing Oil remains to intrigue people for the longest time. A lot of people would ask me, “What’s so special about Shu Uemura Cleansing Oil?” questioning its price tag and its efficacy. Shu Uemura Cleansing Oil must be Shu Uemura’s iconic product and sells more than any item in its product line. So, what’s so special about it?

Well, this is your answer from Shu Uemura, 

All of Shu Uemura’s cleansing oil are formulated using the unique hpo (high performance oil) system, a complex combination of three moleculary distinct oils that trap the lipophilic residue of stubborn waxes and oils found in waterproof mascara, foundation and lip color. Once emulsified by water, the cleansing oil encapsulates hydrophilic residue, such as dirt and sweat, gently lifting both types of impurities from the pores simultaneously.”

This was the big brilliant idea of Shu Uemura, being a makeup artist in Hollywood during the 1950s. He noticed that harsh make-up removers caused actresses who wore thick stage makeup to develop sensitivities. He discovered Unmask, the cleansing oil that can remove makeup effectively without stripping the skin’s natural level of moisture. In 1967, Shu Uemura introduced his cleansing oil to Japan which gained popularity because of it being gentle and yet effective in removing makeup. Shu Uemura Cleansing Oil remains to be the brand’s iconic product and star product as of to date.

To date, Shu Uemura Cleansing Oil is available in 6 formulas that cater to specific skin care concerns:

  1. Premium A/O Advanced Formula – for aging concerns

  2. Whitefficient Clear Brightening Gentle Cleansing Oil – for dull skin complexion, removing melanin-filled dead cells is the first step in brightening care

  3. Fresh Pore Clarifying Gentle Cleansing Oil – wash away pore concerns-enlarged pores and clogged pores that lead to blackheads with our innovative natural origin system for superb cleansing

  4. High Performance Balancing Cleansing Oil Advanced Formula – an advanced high performance cleansing oil system for significantly improved removability of waterproof make-up

  5. Cleansing beauty oil a/i – for dry and sensitive skin

  6. Ultim8 Sublime Beauty Cleansing Oil – creates the best skin condition overall

I love using Shu Uemura Cleansing Oil for removing makeup from my skin- may it be at the end of a normal, light makeup day, or some days when I have heavy, full makeup. Shu Uemura has an official video that shows us how Shu Uemura Cleansing Oil is used to effectively remove makeup and cleanse the face:

Personally, I like removing my eye makeup first, by putting some Shu Uemura Cleansing Oil on my cotton ball, and lightly wiping my lids and lower lashline to remove my eyeliner and mascara. After my eyes are free of makeup, I proceed by applying a generous amount of oil, giving my face that light massage as I spread the oil on my face. I then lightly splash my face with water, and start massaging my face again, seeing the oil on my face turn into a milk-like shade, as I feel that makeup is slowly being removed with that process. I then proceed to the last step, which is cleansing my entire face with water, resulting in all traces of makeup, gone!

Shu Uemura Cleansing Oil, having the “o” word (oil), makes oily-skinned people weary of it. I would always get that question, if Shu Uemura Cleansing Oil would fare well for oily-skinned people like me. Based on my experience, my answer is a one big fat “YES!” This is really one-of-a-kind oil that effectively removes my makeup and leaves my skin soft! After cleansing my skin with water (with it being the final step), there are no traces of oiliness whatsoever on the skin. It’s great for all skin types! If you ask me if I can live without this, I would say NO in a heartbeat!

So now, I am urging you to try Shu Uemura Cleansing Oils! Sample Room has partnered with Shu Uemura to give you samples of their award-winning cleansing oils for your 7-day use. Try them, feel the difference, see the magic! You’ll be a believer after 7 days, trust me!

Regards,

Cassie



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